WHAT IS INBOUND?

An Inbound strategy differs from traditional marketing activities. It aims to accelerate growth, as you find and attract better customers for your business.  What does better mean for you?  It could it mean more visitors to your website; a greater number of leads; bigger orders; longer periods of client retention; or one of the many other benefits that those outbound campaigns simply can’t provide. The bottom line is, that well-executed inbound improves results and makes financial sense to your business.

HOW DOES INBOUND WORK?

Inbound is a process that attracts customers by creating valuable content and experiences which are personal to them. While outbound interrupts your audience with content they don’t always want; inbound makes connections they need and solves problems they already have.

So, inbound transforms the way a company looks at a customer and asks some key questions about how the business operates.  It changes the questions from ‘What can we sell?’ to ‘How can we help?’

TIME TO CHANGE YOUR FUNNEL FOR A FLYWHEEL

Funnels produce customers, but don’t consider how these people can help your business grow. What happens to customers in the funnel? They’re the outcome — nothing more, nothing less. As a result, all of the energy you spent acquiring that customer is wasted, leaving you at square one.

Unlike the funnel, a flywheel is remarkable at storing and releasing energy — and it turns out that’s important when thinking about your business strategy.  We help our clients use the momentum of happy customers to drive referrals and repeat sales. Basically, good business keeps spinning. In fact, we see that those companies who choose to use the flywheel model over the typical funnel, have a huge advantage. Why? Well, they aren’t the only ones helping their business grow — their customers are helping them grow as well.

With an inbound strategy, your goal is to attract new prospects, engage with them at scale, and delight them individually.  Your marketing, sales and services teams will be working together to keep the flywheel spinning effectively and help the business grow. It’s a big job, but the inbound methodology and the team at Bud Marketing, have you covered.

IS INBOUND RIGHT FOR SERVICES-DRIVEN BUSINESSES? 

Absolutely! As services-driven companies put their customers at the heart of their business; Inbound Sales and Marketing puts your relationship with those customers, at the centre of your lead generation strategy. Basically, guiding them through your buying process and quickly converting them into an advocate for your business.

How do we know? We’ve seen this demonstrated by services clients who choose to go beyond SEO, content marketing or social media campaigns, and work with us to learn more about the challenges, goals and priorities for their customers.

Get HubSpot CRM for Free!

HubSpot CRM is free to use and it’s the same product that’s included when you buy other tools within their platform.  We’d recommend this over other free CRM products (and in the majority of cases the ones you pay for as well).  This offer also includes our services for the basic set up of your deal stages, website chat and chatbots for your website. 

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